How to persuade the Germans? Principle first! 

How to persuade the Germans? Principle first! 

How to persuade Germans? Principle first! March 5th, 2020 by Claudia Müller How can you persuade Germans? Well, some deeply rooted principles explain why Germans don’t like to show off slogans but arguments and facts. So if you plan to sell your product in...
Why going local is more important than ever

Why going local is more important than ever

Why going local is more important than ever January 22 2020, by Claudia Müller Why is going local more important than ever? In a world that seems to become smaller through globalization and technology, we think that we are closer to each other in terms of distance and...