by Claudia | Mar 5, 2020 | Business, Culture
How to persuade Germans? Principle first! March 5th, 2020 by Claudia Müller How can you persuade Germans? Well, some deeply rooted principles explain why Germans don’t like to show off slogans but arguments and facts. So if you plan to sell your product in...
by Claudia | Jan 22, 2020 | Business, Culture
Why going local is more important than ever January 22 2020, by Claudia Müller Why is going local more important than ever? In a world that seems to become smaller through globalization and technology, we think that we are closer to each other in terms of distance and...
by Claudia | Dec 4, 2019 | Business, Culture
Why you need to know about flatness if you do business with Dutchies December 4th, by Claudia Müller Why should you know about flatness when doing business with Dutchies? What does flatness bring? Flatness comes with no mountains but with an overwhelming sky. The...
by Danilo | Nov 27, 2019 | Business, Culture
Expanding your business to Germany is more than just translation work November 27th, 2019 by Danilo Tesi Germany is one of the powerhouses of the European economy. No wonder that many businesses want to expand to Germany after booking first national successes. Easy,...
by MangoKollektiv | Nov 6, 2019 | Business, Culture
How you can bridge the culture gap between Germany and the US November 6th, 2019 by Claudia Müller & Danilo Tesi How can you bridge the culture gap between Germany and the US? The Culture Guy Christian Höferle* is giving straightforward answers, as you would...
by Claudia | Oct 31, 2019 | Business, Culture
Which type of consumer are you? October 31st, 2019 by Claudia Müller Did you think that you are unique? You are. But when it comes to how we purchase, marketers and advertisers are likely to put us in a box. Which type of consumer are you? The outcome could be an...
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