What is Content Design?
Giving a voice to the user, that is certainly one thing a Content Designer is doing. But what is a Content Designer and what can you expect when hiring one?
read moreNew Workshop – Get ready for the German market
Are you an entrepreneur who is dealing with German clients or will be doing so in the near future? This workshop is a good kick-off to prepare your team and you for the upcoming challenges.
read moreHow to persuade the Germans? Principle first!
How can you persuade the Germans? Consider a deductive approach and a principle first strategy, because show-off slogans won’t sell.
read moreThree months into building our own business. Here’s how it’s been.
Three months ago (after many months of planning and thinking) we started building our own business. Here’s how it’s been so far.
read moreWhy going local is more important than ever
Why is going local more important than ever? In a world that seems to become smaller through globalization and technology, we think that we are distance-wise closer and therefore more alike. But assuming that we have culturally assimilated is a big misunderstanding.
read moreEmpathy in business development – with Design Researcher Emma van Emmerik
Why empathetic business development creates success by bringing companies and people closer together.
read moreWhy you need to know about flatness if you do business with Dutchies
Flatness comes with no mountains but with an overwhelming sky. The Netherlands is flatland and lowland. If you are working or doing business with Dutchies, be ready for the great wide open.
read moreExpanding your business to Germany is more than just translation work
Do you want to expand your business to Germany? Here’s why you should choose research over translation.
read moreThe enigma of arrival or how I experienced Dutchness in the Netherlands
What is the enigma of arrival? It’s the freshest look you can have at things when you arrive in a new place — this was my rebirth in the Netherlands.
read moreI grew up between two cultures and now live in a third one. My experience of not belonging anywhere.
I grew up between two cultures and I now wonder: Where do I actually belong? An article about a little mid-30s identity crisis.
read moreThe culture gap between Germany and the US
How to bridge the culture gap between Germany and the US? An interview with Christian Höferle, CEO of Culture Mastery, aka The Culture Guy.
read moreWhich type of consumer are you?
How you think of yourself has an influence on how you consume or purchase. A short consumer-typology.
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